Shipped in 2023
EV Charging Service
↓50% daily complaints
reduced via redesign
2.0→4.5★
app rating growth
Collaboration
Design Consultant
Role
Project Lead
Project Manager
UX Designer
UX Researcher
Team
15 People
Dev Team Lead
Backend Engineers
iOS Engineers
Android Engineers
UI Designers
App Testers
Stakeholder
CEO
Head of Technical Development
Head of Marketing
Head of Customer Support
Head of Operations
Platform
Mobile App
Duration
2021.08-2023.08 (2 Years)
Business Challenge
Charging should be as easy as refueling, but it wasn't for EVALUE.
User Pain Point
Complex steps and occupied spots.
User responded with 2.0★ rating.
🚀 THE RESULT
I redesigned the entire charging journey — from parking to full charge
From finding a parking spot to a full charge. Every step rethought.
Animation and haptics guided charging experience
Animation and haptic feedback turned confusing steps into deliberate, clear moments. No guesswork.
World's 1st reservation system
Guaranteed available chargers through semi-automated parking locks. No more driving to occupied spots.
World's 1st App Clips in EV charging let new users charge instantly without complex signup
Impact
My design leadership delivered measurable turnaround for the product
↓0%
reduced via redesign
↓0%
app rating growth
App rating transformation
"Eric's passion, endurance, and flexibility make him a one-of-a-kind designer and project manager who delivered impactful results."
Jiro Chung
Head of Operations, EVALUE
Key Learnings
