Deployed in 2024

Smart Warehouse Fulfillment System

1 million

Hours saved for client's workforce

11

Global facilities managed with the new system`

Collaboration

Design Agency

Role

Project Lead
Product Designer
UX Researcher

Team

Visual Designer
PM

Stakeholder

CEO
SVP of IT
Backend Engineer

Platform

Mobile App, Dashboard

Duration

2023-2024

Business Challenge

In logistics, every second counts.

But the scattered data was causing delays

User Pain Point

Staff spent time hunting for data across complex interfaces — They need instant visibility to act fast

THE SOLUTION

Instant clarity on tasks, capacity, and delays for staff — powered by redesign

Dynamic Layout surfaces alerts instantly — no scanning, no searching

Normal status fades to the background, but critical alerts snap to the top left the moment they appear—eliminating the scan-and-search delay when every second counts.

Dual-Mode Display adapts to complex lighting — from bright docks to dark aisles

  • Light Mode: Prevents washout in bright, sunlit loading docks.

  • Dark Mode: Reduces glare and eye strain in lower-light storage zones.

Impact

I successfully increased efficiency at global scale

0 million

Hours saved for client's workforce

0

Global facilities managed with the new system`

0

Stakeholder teams onboarded

"The redesigned system dramatically improved our coordination and efficiency."

Claire Hung

Product Manager, ALP

Full Story

Research

I visited warehouse floors to uncover real problems

Workflow observations

Loading, unloading, automated stacking, and manual pickup processes.

Loading, unloading, automated stacking, and manual pickup processes.

Contextual interviews

Warehouse staff, product manager, warehouse manager.

Warehouse staff, product manager, warehouse manager.

System usability audits

Three different warehouse screens and app use cases.

Three different warehouse screens and app use cases.

Insights

I uncovered two critical issues

Critical data spread across 7 app screens

Staff needed to check 7 different app pages for emergency responses. In fast-paced warehouse operations, this app-hopping slowed critical responses and created operational bottlenecks.

Staff needed to check 7 different app pages for emergency responses. In fast-paced warehouse operations, this app-hopping slowed critical responses and created operational bottlenecks.

Dashboards unreadable from working distance

My onsite audits revealed dashboards were unreadable from the necessary 5–10 meter working distance, forcing staff to walk back and forth.

My onsite audits revealed dashboards were unreadable from the necessary 5–10 meter working distance, forcing staff to walk back and forth.

Key Feature 1

Everything critical in one view

Before

Critical data scattered across 7 app pages

Staff had to navigate through 7 different screens to access essential warehouse information. This fragmented structure forced teams to constantly switch contexts, making it nearly impossible to get a complete operational picture

Challenge

How to balance eight stakeholder's data priorities while maximizing speed?

Each stakeholder level required distinct data depth and metrics across the system. Floor staff needed granular task data while executives needed aggregated insights.

Executive Team

Information Architecture

High-level KPIs and trends

Floor Managers

Information Architecture

Real-time floor activity

Operation Team

Information Architecture

Check real-time progress

Hardware Team

Information Architecture

Equipment status and alerts

Software Team

Information Architecture

System health and uptime

Sales Team

Information Architecture

Delivery performances

Client Managers

Information Architecture

Real-time progress tracking

Client Supply Team

Information Architecture

Inventory delivery tracking

Key Decision 1

First, I unified all critical data by redesigning architecture

The new home screen consolidates the 7-screen workflow into a single 'Control Tower' view. Real-time metrics (left) and alert feeds (right) are now visible simultaneously, eliminating the need for context switching.

Key Decision 2

Second, I structured data hierarchy by urgency

Through interview, I found urgent information matters to all teams: alerts first, progress second, storage third, analytics last. Staff can now see task progress, storage capacity, and equipment alerts instantly.

The Design

Everything critical in one view, no more juggling

The new home screen consolidates the 7-screen workflow into a single 'Control Tower' view. Real-time metrics (left) and alert feeds (right) are now visible simultaneously, eliminating the need for context switching.

Impact

“The redesigned system ensures perfect information sync across all warehouse key users.”

Claire Hung

Product Manager, ALP

Key Feature 2

Alerts first, everything else follows

Before

Staff can't read dashboard from distances and in bright lighting

Mounted 5-10 meters above the warehouse floor, the existing dashboard's small text and low-contrast alerts became invisible in bright lighting conditions, preventing staff from catching critical issues.

Challenge

How to enable fast visibility across varying lighting?

Alert Visibility

Urgent alerts must stand out instantly

Font Legibility

Fonts large enough for quick reading

Data Hierarchy

Prioritize data by clear visual hierarchy

Varying Lighting Conditions

Visibility across all corners

Feature 1

Dynamic Layout surfaces alerts instantly — no scanning, no searching

Normal status fades to the background, but critical alerts snap to the top left the moment they appear—eliminating the scan-and-search delay when every second counts.

Feature 2

Dual-Mode Display adapts to complex lighting — from bright docks to dark aisles

  • Light Mode: Prevents washout in bright, sunlit loading docks.

  • Dark Mode: Reduces glare and eye strain in lower-light storage zones.

Key Learnings

Designing for physical displays and real workflows requires being there

The original brief just requested "visual updates." However, being on the warehouse floor revealed deeper systemic issues: alerts were lost in navigation, text was illegible at 10 meters, and displays were unusable in sunlight. I learned that you cannot design for physical environments while sitting behind a desk; you have to be in the field.

The original brief just requested "visual updates." However, being on the warehouse floor revealed deeper systemic issues: alerts were lost in navigation, text was illegible at 10 meters, and displays were unusable in sunlight. I learned that you cannot design for physical environments while sitting behind a desk; you have to be in the field.

Ruthless prioritization is the key to serve multiple stakeholders

The breakthrough came when I stopped trying to accommodate every stakeholder's individual requests. Instead, I organized data by what warehouse operations actually needed first. I learned that in complex B2B systems, you must prioritize by "operational urgency."

The breakthrough came when I stopped trying to accommodate every stakeholder's individual requests. Instead, I organized data by what warehouse operations actually needed first. I learned that in complex B2B systems, you must prioritize by "operational urgency."

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